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Presenting a Brand using 3ds Max by Hussain Almossawi Web: www.skyrill.com

presenting a brand

When designing an identity and brand materials for a client, good presentation is crucial! In this tutorial, Hussain Almossawi takes us through how to model the different items usually involved in the branding process including Lighting, Applying Materials, Studio Settings, Rendering and Exporting, and finally the Post Production. So let’s get started!

Step 1: First visualize how your scene will look, based on the different stationary items that it will have within it. It’s always best that your scene-setting have somewhat of a circular arrangement rather then being stacked in a straight line, as it gives it more depth and as such is likely to be more appealing to your client. This is what I have in mind:
scene visualization
Step 2: We will start by creating each stationary item and positioning them one by one. Let's start with the folder. Create a plane with the following settings, 21.6cm x 28cm

plane

Step 3: Rotate it 90 degrees so it’s standing.

rotation

Step 4: Hold shift and clone the Plane.

plane

Step 5: Rotate it at some angle to show the folder is open.

folder



 
 
 
 
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