First step in almost any production is gathering references. As my goal was to make a close-up shot so, I collected detailed references of fruits close up specially peaches and strawberries under different lighting conditions to evaluate how each look according to their corresponding lighting setup.
Most of the organic models were made and detailed in ZBrush. Other objects were modeled in Maya with basic modeling tools such as create poly tool, extrude, merge etc. After the modeling was done I unwrapped the objects either with the help of headus UVlayout or UVmaster in ZBrush.