Sagmeister Inc. and BNS Energize EDP
The artists and producers from international production company
and design studio Brand New School (BNS) are very proud to present their
recent collaboration with international graphic design icon Stefan
Sagmeister for EDP Renovaveis, S.A., the renewable energy subsidiary of
Energias de Portugal (EDP) and one of the world's largest and fastest
growing wind energy companies.
Sagmeister, Inc. has recently created and introduced a strikingly fresh
brand identity for EDP. To help introduce it throughout Portugal and
beyond, Sagmeister teamed with BNS to develop an animated storyline using
the brand new illustrative visual language. The resulting :60 commercial
debuted last week on broadcast and cable television in Lisbon, Portugal, and
along with many shorter versions, it is set to continue airing widely across
the country and Europe for many weeks to come.
"It was such a pleasure to see the identity we created together with EDP
become alive through the magic of Brand New School, not only were the
results lovely but the process getting there also absolutely enjoyable," Sagmeister said.
For BNS, the project team featured founder and executive creative director
Jonathan Notaro, art director Christopher Palazzo, executive producer Devin
Brook, producer Derek Macleod and an illustrious team of designers and
artists. The animation workflow involved creating vivid illustrated scenes
from EDP's new branding identity created by Sagmeister art director and
designer Jessica Walsh along with others created by BNS. "Bringing
life-like behavior to the deceptively simple geometric system created by
Sagmeister, Inc. was a fun challenge," Palazzo explained. "The scope of
this system is absolutely astounding. A graphic system this rich and smart
can do anything, as shown in the final piece. Stefan and his team were an
absolute dream to work with."
"This collaboration with Sagmeister Inc. is special," Notaro added. "Obviously he is a design god, and as fans of his work over the years we
were all super excited with this collaboration, and looking forward to the
next one!"
"EDP" features the song "The Gift." Additional credits for Sagmeister
include illustrators Stephane Elbaz, Xavi Garcia, and Michael Freimuth. For
BNS, credit also goes to Flame artist Blake Huber, designer/animators Robin
Greenwood and Hye Sung Park, designers Caleb Chalter, Phil Intralligi,
animators Scott Balles, Andrew Mastrocinque, and artist Andrew Rothschild.
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