11.03.2010
Asylum and Smuggler Change Life Into Art
Asylum Design CD Simon Cassels, in collaboration with Smuggler directing team The Guard Brothers via Leo Burnett, Chicago, handled post, VFX, design and animation on an imaginative spot promoting the Android-powered Samsung Behold® II mobile phone. The :30 advertisement, Graphic Artist, continues Samsung Mobile's overarching campaign to show off the innovative and practical uses for their smart phones in everyday life.
Graphic Artist stars a comic book illustrator wandering city streets looking for sites that inspire his imagination. When he sees a gargoyle poised on the side of a building or a jogger running in place, he uses his Behold II to snap photos, which then morph onscreen into fantastic graphical monsters or action heroes, showing how real life inspires the artist's work.
"We worked closely with Leo Burnett and Smuggler to create flawless transitions from live action to the explosive comic book world," noted Cassels. "The result is a compelling spot that maintains an authenticity in its approach to the source material."
"Unique commercials like this really show off how we can handle any job out there," noted Asylum EP Michael Pardee. "With a top talent roster gathered from around the world, we offer a synthesis of informed creative thinking, attention to detail, and stunning high-end VFX and animation that is second to none. This is an infinitely adaptable and versatile crew that can create memorable short or long form content, consistently exceeding client expectations."
The Creds:
Client: Samsung Telecommunications America
Spots Title: Graphic Artist
Air Date: March 2010
Agency: Leo Burnett, Chicago
Art Director: Vince Cook
CD: Colin Selikow
Producer: Matt Blitz
Prod Company: Smuggler
Director: The Guard Brothers
Producer: Jason Scanlon
Editorial: Utopic Editorial
Editor: Jan Maitland
EP: Michael Antonucci
Post/Effects: Asylum VFX/ Asylum Design
CD: Simon Cassels
VFX Sup/Lead inferno: Tim Davies
AD: Stanley Ng
Illustrators: CP Smith, Colby Bluth
Colorists Justin Blampied, Max Lawson
Designer: Tony Meister
EP: Michael Pardee
Bidding Producer: Cassandra Khavari
VFX Producer: Sascha Flick
VFX Coord: Christine Felman
Shoot Location: Prague, Czech Republic
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