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Anonymous Director Markus Walter, in collaboration with Leo Burnett, brings money alive for Invesco, Ltd. with It Can Happen. The spot opens with a deadpan bit where a man walking down the sidewalk steps on a bar graph that flips up and smacks him in the face. A pie chart turns to quicksand as a car plows into it, sinking. Line graphs topple from building roofs, crushing cars and china cabinets. "Accidental investing can happen to anyone," it says, as a woman cautiously looks up at the sky, "but it doesn't have to. Explore Intentional Investing with Invesco."
Credits:
Client: Invesco, LTD
Spots Title: It Can Happen
Air Date: April 2011
Agency: Leo Burnett
AD: Bennett Dixon
CD: Sarah Black
CD: Eric Routenberg
EP: Ron Nelken
Producer: Sean Pinney
Prod Company: Anonymous Content
Director: Markus Walter
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Mark Walejko
Editorial: Whitehouse Post
Editor: Rick Lawley
Post/Effects: Method
VFX Supervisor: Doug Luka
Music Artist: Kein Boarisheer
Song: Die Knodel
Sound Design: CRC
Mixer: Michael Coyle
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