Bi-coastal creative studio, Shilo detailed it’s contribution to a new :30 television commercial for Gap Inc. The spot, titled “Jeans Take Shape,” will mark the retailer’s return to television advertising after nearly a year hiatus. Breaking on 20 July 06 the spot is part of a major cross-media marketing campaign created by Gap’s creative agency Laird+Partners, which features a range of denim styles and silhouettes available at Gap this fall. Print, radio, outdoor and online elements will support the nationally airing television spot.After effects, Photoshop and Illustrator softwares used in this commercial.
